Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please do not shorten the company name to TRA. Nikola Tesla was the first to discover X-rays. I am marketing to radiologists, and the X-ray is the tie-in between my company's name and what they do for a living. Incorporating an X-ray image, or the company name as an X-ray, yet keeping some color in the image is ideal. Other thoughts are that we are improving business processes and improving cash flow.