Assignment: Develop a brand identifying logo for a new product
Brand name: Awakn
Brand overview: Awakn is an enhanced premium instant coffee and tea that contains protein and fat
Age: Older millenials & Gen x. Ages 25-55
Gender: Male & Female
SEL: Mid to High
What Awakn stands for: Kick-ass mornings. Living healthy and strong. Making experiences. Having adventures.
Awakn belief: People are time starved and deserve products that help them improve their fast paced lives in a healthy way. Optimizing mind and body performance.
Awakn Brand promise: Simple and healthy ingredients that will improve cognitive function and physical performance in fast paced life.
Awakn Points of difference: Clean and naturally sourced instant coffee and tea, enhanced with collagen protein and mct oil to keep the mind and body feeling young and energized. Targeted at the traveler, adventurer, the inspiring self improver.
Awakn personality: Bold yet familiar, cheeky, fun, youthful, inspiring, genuine, doesn’t take itself too serious, adventurous