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How Dee-Kay started their logo design journey
Who are you known as?
Pecan Nut Cafe
What’s your company slogan?
I think maybe a short slogan is needed either : 1. To expand on the product range or 2. To promote the variety of products, excellent customer service, and overall good experience of visiting the Pecan Nut Cafe.
Tell us a bit about who you are and the people you reach
We recently bought a small Fresh Frozen Yogurt business (Kiss Me Yogurt). The business originally had one product (Frozen Yogurt) for sale and was not doing financially well. When we bought the business we decided to add more product and converted it to a Cafe style business (Pecan Nut Cafe) which now sells : Frozen Yogurt, Ice Cream, Waffles, Pancakes, Crepes, Sandwiches & Pastries, Smoothies & Milkshakes, Health Drinks, Super-foods (Acai, Cacao, etc) & Soft Drinks , Coffee & Tea.
The original Yogurt business (Kiss Me Yogurt) appealed to kids (ages 3 - 16), young adults and anybody whom liked frozen yogurt.
By making the above mentioned changes to the shop we have the existing clientele of frozen yogurt fans, but have expanded to a wider variety of clients, age groups, people with different tastes in food. Also with our Super foods range of products have also appealed to the more health conscious clientele.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We gave the task of designing the 'Pecan Nut Cafe' Logo to a designer but are not satisfied with the outcome. We instructed the designer to use the format of the existing 'Kiss Me Yogurt' design and redo the logo with the new name of 'Pecan Nut Cafe' .
We are not satisfied with the results and would like to see some fresh ideas on how it can be developed or improved.
1. I have attached a picture of the original design (as shown on our computer screen at the shop as a wallpaper).
2. For your reference I have attached drafts of the Pecan Nut Cafe logo as we went through the process of design.
3. I have attached a sample design (Pecans) showing a typical style of font that I thought would be a reasonable match to what we are thinking off.
4. As shown in the Pecan Nut Logo - the logo needs to include in the design a tub of ice-cream or colourfull cone of ice-cream with a cherry on top or the side. (The idea is to identify the Pecan Nut Cafe (Business) with the existing product range of Frozen Yogurt or Ice-cream, so that existing customers don't get the impression that the business has changed completely to a cafe and can still get their yogurt from us).
I hope all this is helps in creating a wonderful design that we can use.