Fat Bottomed Girls
I've had my own catering company for 5 years. Years of experience before this - Catering was my first job while I was in high school, and years later I was catering manager for a very high end company in Chicago for 6 years. Worked my way up and now own my own Upscale, Gourmet Catering Company. Everything we do is truly artisan, but at the same time we have a lot of fun with it!
I don't know if this matters, but this is now my LIFE! I've put everything I have into starting and running this company, and even with this awful economy, with other places closing all over, I have to keep moving forward.
This is what I do.
Presentation is very important to me, so everything we do is not only prepared well, but beautifully arranged and served.
Great feedback on all my food, but people go CRAZY for my desserts and savory pastries.
Woman owned company, now starting my own dessert and pastry line, called Fat Bottomed Girls.
Everything is made from scratch. Many natural ingredients. Sometimes I even grind my own flour! I consider my work to be an art form, but I also love what I do and have a lot of fun at it.
High end, gourmet foods. Informal market research shows that men and women alike love the name.
This line will include all types of baked goods, from Cakes, tortes, biscotti, etc., to breads and "non-dessert items".
Starting local (Chicago area), but hoping to eventually go national.
Men and women alike will love this concept! Men will see this girl and love her. Women will see this girl and either love her or identify with her!
These are grown up desserts and pastries. Even though there will be cookies and such in the line, most of our desserts and pastries will be geared to adults, and hopefully have enticing names, like our "Scandalous Chocolate Torte with Caramel and Sea Salt". And even though the line is called Fat bottomed Girls, we do great healthy-type items as well. So we are not trying to say that if you eat these you will end up fat.
Our target audience for this line is varied. Everyone from a twenty- something girl who wants to have something at the house because her boyfriend is coming over to watch a movie, to a 30 year old new husband whose wife told him to pick up dessert, to a 40 year old working mom who got rid of the kids for the evening so she can have a dinner party at the house, to a 60 year old grandma who bakes great cookies but wants something different for the adults.
Social gatherings, corporate functions, showers, weddings (we do wedding cakes too), Girls' night out, etc.
Our clients also include country clubs who order their desserts from us. We'd like to expand this to add restaurants that would like to add to their menus.
Interested in the idea of a 40's type pin-up girl with a bit more edginess. Edgy, but not overtly sexy. I'm not sure if edgy is the right word, so I hope you know what I mean! :-)
I'm open to the idea of her possibly looking a little like me. ( White - German and Irish, 35, light brown wavy hair a bit past my shoulder, green eyes). She will need to have a good sized butt on her, but she can NOT look fat. Approachable and attainable are words that I think should come into play. Everybody has to love this girl...Young and old - guys and girls.
I need the logo to get across Great food made by Great people. We make incredible gourmet food, and we create all types of events from casual to very elegant, but we are not snobby at all.
This logo will be used on everything from business cards and 2" stickers to large banners.
My catering company colors are Purple and Green. The purple is a bit on the bluish side and somewhat dark. The green is not minty at all - more of a light sage or celadon. I'd like to have "Fat Bottomed Girls" be workable with this color scheme.
I'll attach a logo from my catering company. Please do not feel constrained because of it. I just want you to see colors, and who we are so far...
I'll also attach a few other things, just in case they might help....
So, what do you think??? Can you help?
I can't wait to see!!!!!!