They got what I was going after, which to be honest I didn't really know myself!
How David Chew started their logo design journey
We are both importer and wholesaler that supply products to the dollar stores and party shops. We are currently launching our 2010 range of Halloween products which include novelty items, costumes and dress ups, and we need you to design a packaging that will help us sell these products.
Tell us a bit about who you are and the people you reach
We will be selling our products to children above the age of 6 to adults as old as 60. There is alot of other wholesalers who will be selling the same product range, so we must be able to appeal to our customers through better packaging. The designs must stand out when sitting alongside our competitors products.
The design that we require must appeal to a child that is 6 to a couple that is 60. Therefore the design cannot be too scary for a child or too cartoonish for an adult. It must be fun and contain colours that represent the Halloween season. I would prefer something modern rather than traditional. You must remember that we will be using this design for our packaging, and our packaging method could range from a sticker to a tag or even a header card. So please take this into consideration when submitting your designs. You can refer to the attached photos for reference.