Brief company’s story.
DFC was formed to design and commercialize the first breast cancer localization device that allows the patient to be first treated by radiology (for the implant) and sent home for scheduling on a further day with the surgical department. The current protocol has the patient seen first in the morning by a radiologist for the localization device to be placed, and then transferred in the hospital or ASC to the surgical arm where we she seen for a second appointment for surgery. This is a massive clinical problem for the system that we the medical device community have been trying to solve for decades. Current technology uses advanced methods such as GPS devices to provide this. DFC, uses a unique, simple, and inexpensive design that replaces the wire left in the breast with a metal thread (like a tiny, almost miniature chain of metal) so the patient can safely go home after the implant and return for surgery.
What do you offer compared to the competition?
See above, but the outcome is the following. Less stress for the patient on the day of the procedure. Elimination of timing issues when transferring from one department to the next. Reduction of cost to the facility for the transfer.
What are your products, what are your services?
The device is a breast cancer localization device. It uses a needle, inserted into the breast by a radiologist. The radiologist uses the handle (our deployment device) to push through a wire that pushes out a custom “hook”. The hook locks into the tumor location and the radiologist pulls out the needle leaving the “hook assembly’ which consists of the hook with the metal thread running to the surface of the breast.
What is your Brand promise?
Better patient care experience. Reduced cost to the system. Retains same utilization common to the physician groups treating the patient.
Describe your activity with a phrase or a verb (can be more tan one).
“Designs for the cure” is the tagline. We develop technology that benefits the physicians and the patient.
How do you picture yourself?
Focused on providing a cost effective solution to a problem that companies have been trying to fix with complicated and costly methods.
How would you like to be seen?
Patient centric driven innovation. A combination of focus on what is best for the patient, the physician, and the hospital/medical system.