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99designs community contest: Help brand the New Orleans Pelicans!!


Custom Logo design package

Purchased for $714

(including 99designs fees)

By Garrett99
  • Last feedback - Fri, 21 Dec 2012 04:18:19 +0000
  • Feedback 99%
  • Refunds - 0


  • Open
  • The contest was open to all designers


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, TinBacicDesign™!

Top entries

Design brief

Organization name


Description of business

The professional NBA basketball team in New Orleans may change their name from the New Orleans Hornets to the New Orleans Pelicans. We thought it would be fun to see what our community is able to come up with for this new potential NBA brand.

For more details, check the blog post here: 


*Note: this contest is being run by 99designs for fun only! (but the prize is real)

Organization industry



None specified

Further requirements

*Note: this contest is being run by 99designs for fun only! (but the prize is real)

The NBA team, the New Orleans Hornets may be changing their name to the New Orleans Pelicans.

To learn more about the connection between the City of New Orleans and the Pelican, check out Rembert Browne's great piece on Grantland: http://www.grantland.com/blog/the-t

For this contest, anything goes, but we will be looking for a design that would compliment the other current NBA logos (Pictured above).

There are many direction that you can go. Some teams have an actual cartoon character (Celtics, Bulls, Hornets, Raptors), while others have a reference to their geographic location (Nuggets, Warriors, 76ers). Most are 'framed' in one way or another. 20 of the 30 logos also somehow include a basketball in the design. But you don't need to include a basketball.

While this contest is specifically for a logo, feel free to creatively show how it could be used on jerseys or even on a basketball court!

We will be providing plenty of written feedback throughout this contest. Please don't hesitate to ask any questions in the public section of the comments!

UPDATE 12/15:

We heard the new colors may be red, navy and gold. So feel free to submit designs with this color palette although it is not mandatory as we'd love to see what other color schemes you come up with. 


The images of the Pelican that were uploaded to the brief are general American Pelicans and what people generally think a pelican looks like. For the actual Louisiana State bird, the Brown Pelican, check out these images:


Read full brief
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