Completed contest

Designer Needed: Visionary logo to launch my consulting practice

kew88 needed a new logo design and created a contest on 99designs.

A winner was selected from 65 designs submitted by 10 freelance designers.

65
entries
10
designers
1
winner

One of the designers who made it happen

Winner - RGB Designs
RGB Designs was very responsive and timely to our feedback!!! The first concept was right on the money with what we wanted and their design instantly stood from the rest of the crowd.
- cmiyadi

How kew88 started their logo design journey

Company name

Cai Shi Consulting, Leading with Ability & Insight

Overview

I have always worked in corporations and after my last lay off decided it is time to branch out on my own.

I am passionate about people - seeing them connect to the larger strategic goals of the organization while achieving their personal goals in the workplace.

I wanted a name that had a vision behind it of what I want to accomplish with this business. From a website of Chinese pin yin phrases I found the phrase “cai shi” which means ability & insight. So, my consulting practice now has a name “Cai Shi Consulting – leading with ability & insight”. I am not of Asian decent but the meaning behind this phrase resonates with me and I hope will resonate with potential clients.

Tell us a bit about who you are and the people you reach

My target audience is small/medium sized businesses or non-profits who may not have dedicated Human Resources support.

My consulting practice will provide services to assist companies in developing their leaders and supervisors to better manage the people who report to them.

Requirements

My logo should meet these requirements.

The name should read as follows:
Cai Shi Consulting
Leading with Ability & Insight

You can play with the second line - it is like the company message - it needs to be there as it helps explain the name of the company.

As I mentioned I am not of Asian decent so I do not want the logo to have an Asian look to it. I don't want to mislead potential clients to think that is my background.

Since my practice centers on leadership development I would like the logo to have a visonary feel to it - something that portrays the concepts of ability and insight - you know, like future focused.

Here are some guidelines:
1. No cartoons.
2. Not too elegant or fancy - I am pretty laid back so fancy and elegant don't work for me.
3. The typeface should be clear, simple and bold. I want something that stands out but isn't elegant or fancy.
4. Please stay with a printed font - not script.

Here is an example of a logo that I like (but am not locked into this approach):
http://www.newgrowthconsulting.com/

Here is an example of what I don't like - see the design for Aditi Consulting:
http://www.logodesignworks.com/busi…-logos.htm

Please feel free to experiment with colors but avoid orange, red, purple and yellow. My favourite colour is blue.

Please do not use any stock images or clip art in the logo

Custom package

$254

Free features

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Deliverables

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