Design winning travel company logo. Bonus: lunch on private boat in Paris

IOJ Travel

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IOJ stands for InsightOut Journeys which describes our mission: creating travel that offers new Insights into cultures, people. places and things which broadens one's ideas and understanding of the world. These new insights can fundamentally change person to person interactions.

We are a specialized, deluxe, tour organizer. Creating custom group travel programs around the world . Emphasizing personalized service. Unique because we are high touch and offer behind the scenes and private events not found on usual tours.

Target audience is the well-traveled, 50 year old+, not price sensitive, traveler looking for more than the usual tour. Want them to see our logo as competent, reliable, interesting and professional. We are accredited by major travel organizations and have several decades of experience producing unique adventures.

Past travel programs have included: Chocolate tours of Paris, Culinary travel to European capitals, Olive harvests in Tuscany, Gothic architecture of Chartres and Notre Dame Cathedrals, Historic figures on Rhine River Valley, etc.

We are rebuilding our brand with a fresh new name based on Insightout Journeys because this name is difficult to communicate and use in social media. Our URL is Goioj.com. We are shortening out name to IOJ Travel as it is much easier to use internationally.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.

We are looking for a clean, easy to reproduce logo that tells our story in a glance. We tend to like white background but otherwise are excited to see the new design.