Design a Vintage Logo for a Wood Fired Pizzeria in a Historic Neighborhood

Wood Fired Pizza

Restaurant

We make old world style Neapolitan-inspired pizzas in a wood fired oven for our young professionals & upper middle class guests who enjoy drinking Italian wines, local craft beer, and handmade cocktails at our candlelit tables while they listen to Frank Sinatra & Louis Armstrong playing over our sound system. Basically, we offer the most historic style of pizza in the most historic neighborhood in St. Louis called Soulard. It's basically a timeless experience, so I'd love to have a timeless logo to match the quality of our pizza and ambience. Antidote Studio in St. Louis did a great little video of the restaurant: https://youtu.be/rEMDe39cbnI Our website is: www.pizzeoli.com Yelp: https://www.yelp.com/biz/pizzeoli-wood-fired-pizza-saint-louis?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)

I’m interested in emblem, combination, pictorial and abstract logos. PINTEREST LOGO INSPIRATION BOARD To get this started, you might want to take a look at my Pinterest board so you can get a feel for what I'm hoping to end up with. Hopefully this link works: https://pin.it/1zFAy0n ---------------- OVERALL LOOK & FEEL We've already talked about a lot of this when we were sitting out on the sidewalk, but here's what I'm trying to convey through our logo: Timelessness - we're crafting the most historic style of pizza (Neapolitan-inspired) as we know it today in one of the most historic parts of St. Louis. I would love to have a modern look to a throwback of a vintage logo. Quality - I don't know if this is attainable, but I'm looking for a design that seems like it could be luxurious, but not pretentious. I'd love the logo to be detailed, but not too busy. So, basically I'm just asking for perfection, of course. 😂 Warm & Cozy - So I've thought a lot about how to show that we're friendly and warm in a logo, while also being a place of quality, and I think I've landed on a possible way to showcase that. I was thinking our Font for Pizzeoli could have that masculine Vintage look (strong and bold), but then our badge around the logo could be a little more curved and feminine. The supporting fonts could feature one that is hand-written, but clear, and then one that is neat and clean. Handcrafted - Nearly every aspect of our business is hand-crafted, so if it's possible for the logo to also look hand-crafted, that would be awesome! Stampable - We use a stamp for our bags and other things. I love the idea of starting out with a logo that looks awesome as a one-color first. Once that is completed, we can decide if it should be a two or three color logo if need be. ---------------- BADGE This part is where I'm struggling to figure out what I want. I'm not sure if the logo needs to have a 1:1 aspect ratio or something different. I'm loving all the different badges & badge shapes I'm seeing in the folder I made in Pinterest. For now, I do think I am at least realizing the following for guidelines for badges what I want / don't want: Circle / Round Badges - I mentioned this earlier about maybe balancing the masculinity of the Vintage Font with something a little curvy for the badge. 12-Sided - I've also realized that I'm into 12-sided badges. I've seen them straight lined & curvy. I'm drawn to that. Shield Badges - This has a little more of a masculine feel to it, but I still like it. Badges with Ribbons spilling over - I'm noticing another trend I like - Shield badges that have a big ribbon that goes across them with the company name on the ribbon. The ribbon usually spills over the edges of the badge. What I Don't Like - Triangle logos. It just seems too hipster for Pizzeoli. ---------------- POSSIBLE FEATURED ELEMENTS I've come up with a list of things that could potentially be added to the details of a badge logo: -Axes -Logs / Wood / Trees -Fire -Whole Pizza (Not a Slice) - in a quick sketch, I drew out half a pizza with 3 slices... I could see that working. -Matchsticks -Candles -Wheat ELEMENTS TO AVOID: -Slices of Pizza, -the Brick Oven, -anything that looks like an eye (it creeps me out), -Triangles. ---------------- POSSIBLE FONTS AMBER WHISKEY - I'm not 100% sure, but I think that it's the font that Pizzeoli is currently using for our logo. I do like it, but I'd be open to something if it suited the logo better. BURFORD MARQUEE - I love this font for our brand. I'm open to other fonts that give that classic vintage feel, but I used this in my design because I like it a lot! In the Pinterest folder, I've included other inspirational font sets and combos. I just want them to be easily read and a modern version of Vintage. I generally like utilizing Serif, Sans Serif, and handwritten fonts for pieces of work in the following way: SERIF - The bold title - in this case PIZZEOLI. I'd like Pizzeoli to be ALL CAPS for the logo. SANS SERIF - I usually like this for details that are boring or categorical, like "Pizza" or "Est. 2014" or "Historic Soulard" HANDWRITTEN - I usually like this for differentiators, like "Wood-Fired" or "Neapolitan-Inspired" or "Handcrafted" What I Don't Like: I've noticed that some of the Vintage logos look somewhat occultish. I'm not really looking for "Magical" looking fonts. ---------------- PHRASES None of these have to be used except for our name, but if you feel like more text may enhance the logo, then here is some copy: -PIZZEOLI WOOD-FIRED PIZZA -Neapolitan Inspired -Handcrafted -Historic Soulard -Saint Louis ---------------- MULTIPLE VERSION SAMPLES I really love the idea of having a couple variations of the logo. Obviously, we'd have one main logo, but I think having a variety of versions for the purpose of branding and putting them on different kinds of apparel would be awesome. Some would have cross over elements and some would just be plain text, etc. These are all in my pinterest folder, but here are some samples: Division Soft Goods - https://www.instagram.com/p/B0Bju-fFGuO/?igshid=517azsyh6pio ELECTRIC - https://www.pinterest.com/pin/165155511324983344/ Desert Son - https://dribbble.com/shots/4207472-Desert-Son-x-Dierks-Bentley?utm_source=Pinterest_Shot&utm_campaign=jonathanschubert&utm_content=Desert+Son+x+Dierks+Bentley&utm_medium=Social_Share Foster Weld - https://www.pinterest.com/pin/165155511324747545/ Antidote - https://dribbble.com/shots/5500739-Antidote The ExPat - https://www.instagram.com/p/BysfxbWFJW9/?igshid=1azyjn84n2fg7 Camden - https://www.pinterest.com/pin/165155511324718251/ Sierra Sungrown - https://www.pinterest.com/pin/165155511324705197 The Eazy Company - https://www.instagram.com/d.sheridan/p/BurPKv2hot_/?utm_source=ig_share_sheet&igshid=11enlsfqau6nf Field & Forge - https://www.instagram.com/p/BwrnCguBud5/?igshid=14eu96tr22smb Wild Wood - https://www.pinterest.com/pin/165155511324542666/ ---------------- COLOR PALETTE These are the main colors I use in the menu at Pizzeoli and on our website. I'm definitely open to making minor changes to the hex colors if they have a corresponding CMYK and pantone color to make them as accurate as possible, if you have any suggestions for that. Black - #000000 Charcoal - #55565a Light Grey - #b3b2b1 Darker Red - #830619 Main Red - #b80311 Dark Tan - #c39e6d Light Tan - #e9c590 ---------------- FILES ATTCHED 1. Color Palettes I've used in the past. 2. A design that I've put together as inspiration, but I'm not a graphic designer at all.

Every design category has flexible pricing for all budgets. Logo design starts at $299.