unitedway got their new logo design by running a design contest:
Design United Way‘s “Women United” logo
Check out unitedway's Logo design contest…
No, but the Women United design system must allow for an adaptable lock-up with local affiliates (e.g. ‘Women United for Cleveland’. See pages 3-7 of ‘United Way – Brand Guidelines’ for more information on lock-ups with the United Way logo and local affiliates.
Community & Non-Profit
The United Way is the world’s largest privately funded non-profit, raising $5.2 billion in 2013 alone. 1,800 community groups in 41 countries work locally to target global goals in three core areas: health, income, and education. In 2000, to mobilize the passion and power of women, United Way established the ‘Women’s Leadership Council’. United Way’s Women’s Leadership Council is the most successful philanthropic network of its kind, having raised more than $1 billion. Today, United Way is looking to give the Women’s Leadership Council a new, fresh identity as ‘Women United’ and build on this remarkable decade and a half of growth. This is the logo challenge for you as a designer. ‘Women United’ will build on a global network of more than 60,000 women in 155 communities across six countries, all dedicated to improving lives and creating stronger communities. 'Women United’ aims to be the most recognized, esteemed and flourishing network of its kind, maximizing the contribution of women to their communities on all levels — local, national and global. Being a part of ‘Women United’ is all about being a part of something greater: a community of people working together to achieve common goals for the betterment of all. United Way’s goal is to present a global uniform brand to the world and leverage the equity of ‘Women United’ going forward to give a voice to United Way in a critical sector for the organization. Target Audience: Women aged 25 years+
Other color requirements
The Women United logo should tie in to the United Way logo color palette (see page 10 of ‘United Way – Brand Guidelines’): PANTONE 287 PANTONE 659 PANTONE 179 PANTONE 143
‘Women United’ is a United Way initiative/program and will not be promoted as a separate entity. The design elements must demonstrate a clear connection between ‘Women United’ and ‘United Way’ (see page 1 of ‘Women United – Additional Documentation’ for an example of how the former ‘Women’s Leadership Council’ tied to the United Way brand). The stronger design submissions will manage to respect the more traditional ‘United Way’ logo while creating a fresh, contemporary design treatment for ‘Women United’. This can be achieved through color, text treatment, aligning the two logos in a consistent manner and so on. See page 3 of ‘Women United – Additional Documentation’ for an example of how the ‘United Way Center for Human Trafficking & Slavery’ ties into the United Way brand but with a fresh, contemporary feel. The ‘Women United’ design must allow for an adaptable lock-up with local affiliates (e.g. ‘Women United for Cleveland’) in addition to the United Way logo. See pages 3-7 of ‘United Way – Brand Guidelines’ for more information on lock-ups with the United Way logo. For your consideration during the design process, the most frequently used applications of the Women United identity will be as follows: - Online: branded html emails, web ad banners, social media profile picture - Offline: promotional collateral/brochures, event banners, merchandise Regarding merchandising, the branded lapel pin is particularly important as a promotional tool. (As an example, the previous ‘Women’s Leadership Council’ used a simple "W", which worked well for lapel pins and other merchandising but failed to convey anything about the work/mission of Women United or demonstrate any tie to the United Way brand). See page 2 of ‘Women United – Additional documentation’ for visuals. Designs must use the existing United Way font options (see page 13 of ‘United Way – Brand Guidelines’) as well as the existing color palette (see page 10). This contest will inform our choice for the ‘Women United’ logo itself but the stronger design submissions will demonstrate a flexible design system, including possible color palette usage, fonts, lock-ups and alignment/placement on collateral/merchandise. See ‘United Way – Brand Guidelines’ for inspiration.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
unitedway collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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