Logo stuck out from others, with a strong branding and font choice while keeping the logo clean and readable.
How Jim Hetherington started their logo design journey
We want to rebrand our company and stand out to all consumers & sellers. We have been doing business in the United States for over 22 years under a different name mostly for insurance companies and attorneys. We want consumers & sellers to remember our new name, "Inspection Insight" and think of having us inspect or have inspected the next major purchase before they commit. We help consumers "Buy Smart & Be Informed" We have a proprietary inspection system and trained experts in their particular field who go onsite to provide a client with a detailed inspection report and photographs on a particular item that they may wish to purchase, sell or currently own and want a second opinion on needed repairs. We inspect homes, autos, boats, access lift equipment, aircraft, recreational vehicles, snowmobiles, motorcycles and all terrain vehicles. We provide our unique insight and show consumers the big picture. We identify items they might have overlooked, or have no particular knowledge of, allowing them to make more informed decisions. We provide essential information which if used, can protect our client from buying something with potential problems or paying for unnecessary repairs. We also help sellers showcase their product and increase consumer confidence.
We want to be the next underwriters laboratories (UL) of the inspection business!
Tell us a bit about who you are and the people you reach
Our market is any consumer or seller of a significant financial item that is generally motorized or a home. They are typically 25 years of age and older, they are of any race or gender. Our market could be a seller, who wants their product to stand out from the competition by having a pre-sale inspection report and photos to clearly identify its present condition or a consumer buying such a product. Many consumers are shopping on-line via the internet, finding exactly what they want at the lowest possible price, however, the item could be located far away from where they live. Many items can be shipped anywhere in the world and still be a good value even when incurring the cost of shipping. Our research shows consumers who are making this type of purchase prefer something that has been inspected over a similar item that has not been inspected. Many times they don’t know who they can trust or call to perform this service or what it will cost. Once they can review an independent 3rd party inspection report and view photos which clearly identify the products condition they can have peace of mind and make a more informed decision.
We want something simple, that stands out and consumers will remember.
Our main color of choice is a royal blue, however, feel free to experiment.
We want colors that are warm and comforting yet instill confidence.
What I don't want is a magnifying glass, eyeball, or something cheep looking.
This could be as simple as a crest like the Nike logo, or something that is more detailed that incorporates the name.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Attached below is what we have now and what we are name is. Our web site is http://www.isa1.net
Feel free to call me to discuss any ideas. 800-392-3570 Jim