WHO WE ARE AND WHAT WE'RE LOOKING FOR:
We're looking for a talented designer to translate our vision into an icon and typography that captures the essence of our mission.
We realize people aren't perfect and many of them struggle to make a healthy choice.
We encourage people to just start by making a healthier choice today so they can feel better, look better, and live better tomorrow.
We're all about bringing people together in a supportive community. The last thing we want is for people to feel like they're failures because they can't instantly start living this "healthy lifestyle" they see other people talking about.
KEYWORDS THAT DESCRIBE US: community, acceptance, encouragement, healthy, vibrant, fun, down to earth, natural
IMAGINE THIS TO UNDERSTAND WHO WE ARE:
Imagine an almond as a cartoon character. He's standing there and holding hands with a different fruits and vegetables. You've got a carrot, apple, broccoli, avocado, banana, a pear, stuff like that.
That image is our way of seeing our community. It encourages all different ethnicities and body types to come together, focus on making healthier choices, and to support each other.
NOTE: WE ARE NOT LOOKING FOR A DESIGNER TO TURN THIS IMAGE INTO A LOGO. WE KNOW IT'S TOO DETAILED AND WON'T WORK AT SMALLER SIZES.
We need a designer to understand who we are and what we believe, then translate that into an icon and typography that communicates the essence of who we are to our market.
The logo needs to scale well and look good at small sizes (like on our supplement bottles) and larger sizes (like t-shirts and cloth shopping bags).
The icon must work to the left of the typography. This is how it will appear on our website. It's great if the icon also works above the typography.
NOTE: Do not worry about impressing us with mockups. Just show us the logo itself.