Design a travel/adventure logo for a new travel brand

Trailnetizen

Travel smart. Live better.

We help RV (recreational vehicles) travelers enjoy their trailer more by providing advice and careful reviews of travel product. Our audience is primarily married couples 25-45 with incomes above $50,000/year in the continental US who are about to or have recently purchased a travel trailer, 5th-wheel or Class C RV within the last two years, and are relatively new to the industry and are searching for advice and products. The name Trailnetizen is a concatenation of "Trail" and "Netizen" a citizen of the internet.

The logo should be somewhat inspirational to engage the consumer that is embarking on an adventure, but not be overly serious. We envision a logo that includes some image representation of a travel trailer and/or travel exploration. Please see the attached mood board for images that we feel represent the travel/adventure" ethos we are seeking. (We are not suggesting using these images, and we did not license them.)

The logo will existing on a website 95% of the time but will be printed occasionally on t-shirts and caps. The ideal case would be a logo on a white background for easiest possible use.

(A travel trailer is a live-in vehicle of 10-30 feet that you attach to the back of your truck or vehicle, and you can travel around with it, camping out as you travel instead of staying in a hotel. The most famous form of a travel trailer is the iconic Airstream, but please don't use an Airstream image, since this is likely to cause copyright issues, and also, is a very small subset of the overall market and we don't want to suggest we are specializing in Airstreams.)