This logo will be for a long distance trail running event. This event will take place on a working Ranch in the state of Texas. Because of this, I'm also thinking it might be good to have a bit of a western feel to the design as a tie into the ranch.
I think we should steer away from designs that use the badge concept. These have been a bit overused for race logos over the last couple of years. I really want to make my events stand out from the crowd and not look like everyone else.
Our runners are tough. They like to challenge themselves Their weekends are anything but normal. They are all ages, all genders, all speeds, and all socio-economic backgrounds. They tend to have a great appreciation for the outdoors and gravitate towards environmental causes.
Participants in this running event will choose to run either a half-marathon (13.1 Miles), a Marathon (26.2 Miles), or a 50K (31 miles).
I have attached photos of some of the images from the ranch for inspiration. I would like the logo to have a rugged outdoor feel that conveys the spirit of what one goes through when taking on a huge challenge. I have also attached photos of scenery from the ranch to draw inspiration from as well.
Additional inspiration could come from the name of my company Blaze Trails Running. We believe that trail running and long distance running can be transformative and empower people to have the confidence to Blaze Their Own Trail whether that be through running or other areas of their life.