nateNJ got their new logo design by running a design contest:
Design a star based logo for premium competitive outdoor/sports brand
Check out nateNJ's Logo design contest…
We are a manufacturing company that makes high performance products used by competitors who want to be the best in their sport/pursuit whether they are professional competitors or just looking to bring their game to the highest level they can achieve. We bring joy to competitors everywhere and at every skill level by helping them perform at a higher level. Our products retail from $2,000 - $4,000 and are hand built in Texas with 100% US made and sourced materials. We are proud of our Texas heritage and American built products but our products are high-end and sophisticated. It is important to us to have a logo that incorporates a 5 point star to tie back to our Texas/American roots but that is sophisticated and elegant. Think Porsche v. Jeep. Also, we want a star that has unique and "ownable" design elements so that when people see that star they will know it is us. We would like to see logos that incorporate 2011 with the star as 2011 is a key model/platform that we invented and is known by our customer base. People say "Twenty Eleven" v. "Two thousand and eleven" so designs could split the 20 and the 11 as long it was clear that they were tied together. Our customers come from a wide range of demographics but skew male (80%), are almost entirely U.S. based, and largely would be in the 35-55 age range.
We have several examples of logos that might be helpful as reference/get started points which we have attached. The ones we have attached we feel are too sporty/sports team/jeep-like and not sophisticated, polished enough. We make a very high-end product and would like our logo to reflect that. It is important that the logo include a 5-point star and we'd like to see if there is a way that 2011 or 20 and 11 can be incorporated as part of the logo. 2011 is a key model platform that our customers know well and we would like to see if it could live together with the logo. The overall size of the logo on our products will be relatively small (about 1 cm) and will be engraved on metal so a clean and distinct look is important. I've included portions of our brand narrative below to give you a sense for our product and customer base and the nature of our brand. Brand Narrative Excerpts: To want to be the best is not natural. To fight the gravity of the status quo is not a common pursuit. It is special to want to be great. At some point, each of us has trudged that path and experienced the rare rewards it offers. It sparks a desire to commit, participate; to shine. That is the first taste of mastery and the opening chapter in the story of its pursuit. The path to mastery demands a focus on goals, not fear. It demands an attitude of right, not easy. It demands practice, effort, discipline and determination. In return, it delivers freedom, exhilaration, pride, camaraderie and most of all… joy.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
nateNJ collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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