Creative and at the same time attentative to customer requests
How Expensive Thoughts started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a lifestyle apparel company that represents challenging the status quo and creating a life that embodies the individual's passions and dreams. Target audience will be young professionals, mainly male to start, who live in urban areas within the United States.
What industry do you think your business is most related to?
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Expensive Thoughts represents continuous learning and the idea that knowledge is wealth. Therefore, I had the idea of somehow utilizing a symbol that represents wealth (the dollar sign) with a symbol that represents knowledge/thoughts/ideas (the lightbulb).
By no means am I saying to stay within the bound of what I have described. I truly believe that allowing someone to have creative freedom produces the best work. I just wanted to give a brief idea of where my thoughts are at.