infohtS got their new logo design by running a design contest:
Design a slick logo - "Craft Beer of BBQ Sauce"
Check out infohtS's Logo design contest…
Food & Drink
Kelly B's BBQ is a new BBQ sauce company in Kansas City, Missouri. We are branding ourselves as "The Craft Beer of BBQ." In the same way craft beer has taken off among generic beer, we look to grow the Kelly B's brand the same way. Target audience - Men, ages 28-45. Masculine. The brand identity is one that fits the line between professionalism and fun-loving. If the brand were a person, it would be a middle-aged male who would be professional during work hours, but laid back and fun during his off time. This person isn’t necessarily the life of the party, but he knows how to have a good time. He prides himself on his work and is a perfectionist through and through. Others respect him for his work-ethic, but still see him as someone to have a good time with. He is very detail-oriented, even to a fault at times. His motto is “Don’t Forget the Forks,” which perfectly shows his slightly OCD nature toward his work. It’s one of the main reasons he’s so good at what he does. He does not skimp, cut corners, or fly by the seat of his pants. He’s a planner and an organizer. He is ornery but sophisticated. Competitive, but a good sportsman. Serious, but only when he has to be. Please see this link for a greater description of where it's headed: http://kellyb.segalomedia.com/
Other color requirements
We'd like to stay away from mixing reds and golds, and instead go with one main color and a primary. So maybe a solid red, with some lighter red accents, or solid gold, with some lighter yellow accents.
We will be putting the BBQ sauce in a beer bottle, so this logo will eventually go on there, along with our new website. The logo will most likely be going on a yellow/gold label. The BBQ sauce industry is highly saturated, so we need something fresh and new. It needs to look professionally done. The price point for this BBQ sauce is on the higher end, so even though we say we want it to be fun, it still needs to be sophisticated. 1. We'd like just the 'Kelly B's BBQ' in the logo, no slogan. We will be putting the slogan on the product label itself. 2. Like the layout with Kelly B's on the top, and BBQ on the bottom. But Kelly B's should be the prominent words, not BBQ. 3. Here are a couple examples of fonts we like: https://d13yacurqjgara.cloudfront.net/users/148731/screenshots/1592629/bbqsauces_800x600_1x.jpg, and http://www.thedenveregotist.com/sites/www.thedenveregotist.com/files/images/5_10.img_assist_custom-480x318.jpg 5. We are eventually wanting to go toward a label that looks a little bit more modern, like this: http://destinationsinflorida.com/wp/wp-content/uploads/2015/06/NEW-BBQ-SAUCE-LABEL-PICS-NEW-5.jpg Again, please see this link for a little more information: http://kellyb.segalomedia.com/
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
infohtS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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