Design a Simple Classic Logo for carthage.co!

carthage.co

We are an artisan and specialty stoneware company. We sell directly from our manufacturer to consumer at a fraction of the price of major label home goods stores. Our target audience is a tech-savvy or internet-friendly consumer, who has had positive experiences with e-commerce and is looking for high-quality plates, serving bowls, and pitchers with natural glazes and styles for an affordable price. Our target audience will have the disposable income necessary to buy our products, which are not luxury goods but are also not for bargain consumers.

We want a clean and simple design that encapsulates the class and simplicity of our pieces. I am looking for something that can fuse old-world and modern styles together. So perhaps a plain text serif font (with a little rustic edge - to pay tribute to our origin of Africa) with a little geometric pop to make it interesting but not too overwhelmingly complicated. We want a minimalistic style that is not as cold as the modern look, but still looks clean and timeless. I would stay away from sans-serif fonts unless you feel confident that it can communicate a warmth in the design.