Design a rockin' logo for a new travel photography blog
amorris PHP needed a new logo design and created a contest on 99designs.
A winner was selected from 90 designs submitted by 29 freelance designers.
Some of the designers who made it happen
How amorris PHP started their logo design journey
Who are you known as?
Aurai Online
Tell us a bit about who you are and the people you reach
Aurai Online is a travel blog with a focus on people helping people, inspiring projects and good causes.
- It will be something which utilizes my travel photography, but not as the main point of the blog.
- I'll be using the blog to blog to connect with people doing good stuff, and to build up my own community of people working on projects to support their community.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Greens: Growth, harmony and success.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
The main themes are travel, photography, and inspiring causes.
The logo should have some element of wind or movement - in Greek mythology, the Aurai are the winged nymphs of the breezes, daughters of the god of the North Wind, Boreas.
Focus more on travel, less on photography. Maybe something which combines an A or O. Maybe a skyline, or something suggesting community. I like Chicago because it's the windy city, and I will include one of the attached images of the Chicago skyline behind the logo.
(If you can think of something that doesn't come across as feminine or like a hair salon, including some aspect of winged nymphs with flowing hair would be cool... but I care more about conveying travel and community.)
Attached is a document with the current logo, some sketched ideas, and a few logos I saw on 99 designs which I liked. I especially liked the Monk and See Run Do logos.
I like the attached highbinder font that's in the current logo - feel free to use it if you find it inspiring, otherwise ignore it.
Not tied to any color, but I like dark purple's and complementary greens. I'll probably be using a night time skyline of Chicago in my header like one of the ones attached, so it would be great for a logo to go well with such a photo. (I'll adjust the purple hue in the photo to match the logo, so the color's not fixed.)
Here are links to the current site & twitter account:
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