Inveterata got their new logo design by running a design contest:
Design a refreshing vintage logo for 'Acapulco Golden' beer
Check out Inveterata's Logo design contest…
Food & Drink
We are a newborn microbrewery, and we are proudly about to launch our first beer: Acapulco Golden Lager. Our target audience is people from 25 to 40 y/o living in Mexico City looking for a refreshing, simple and outstanding quality craft lager beer to quench their thirst! The anticipated retail price for the Acapulco Golden beer is around $4 to $5 USD (a bit pricy for the Mexican market, but still affordable).
Logo types to explore
We want the logo to be a very distinctive, powerful yet simple graphic/image/symbol/pictorial element, accompanied by our beer's name: Acapulco Golden Lager. We are not seeking something too convoluted (we are leaving that to the eventual label). The ultimate goal would be that the graphic could "stand alone" and instantly refer customers to the beer even if the name wasn't there. To give you a bit of context, Acapulco is a very famous tourist destination in Mexico. It is a beach 3 hours away from Mexico City. During the 50s´ and 60s´ (the "Acapulco Golden Era") it was the elite tourist destination for artists, models and jet setters from Mexico and all over the world (e.g., Elvis Presley, Liz Taylor, the Kennedys, etc.), but at the same time the place where many Mexican families could enjoy a well-deserved vacation. This is the Acapulco we want our beer's logo (and eventually the label) to reflect. Having said that: As for the graphic/image, we would love something able to purvey the idea of “the ultimate relaxing time” at the beach, while at the same time gives the idea of something refreshing. . We particularly like the “Acapulco chair” (see examples attached), since it’s a well-grounded icon that mentally refers to our beloved Acapulco's name, it elicits this relaxing feeling and was built specifically for hot weathers, but we are also open to other elements/objects/shapes able to take your mind to the same relaxing and refreshing time at the beach. As for the feeling/look/spirit, we want something easy-going and unpretentious, but classy. We love those vintage posters from the 50's and 60´s, mainly for the light-and-shadowy effects of people and objects silhouettes. But we definitely want something cheerfully colored. A "splash of color" with the color preferences we stated: pink, light green, orange, pastel blue and yellow/gold. As for the typography, we are looking a vintage, chillin’, tropical, classy one. In sum, we are looking for a refreshing, relaxing vintage classy logo! Come on and surprise us. A few final notes: -The logo should go well with amber/brown bottles. Background images o texture to be used behind the focal point are welcome. -The official name of the beer is Acapulco Golden Lager, but the word ¨Lager¨ is for copyright purposes only, so it should be incorporated to the logo as a very small, secondary element. -This is our best effort to provide guidance for what we imagine, but please be creative and don’t hesitate to ask us whatever you need to know. -We would like to involve the winner in future projects like the label, packaging designs, etc. -What we like in the Example Logo from Dumont Beach Brewery is thelayout, not specially the cartoony feel.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Inveterata collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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