We want the logo to be a very distinctive, powerful yet simple
graphic/image/symbol/pictorial element, accompanied by our beer's
name: Acapulco Golden Lager. We are not seeking something too
convoluted (we are leaving that to the eventual label). The ultimate
goal would be that the graphic could "stand alone" and instantly refer
customers to the beer even if the name wasn't there.
To give you a bit of context, Acapulco is a very famous tourist
destination in Mexico. It is a beach 3 hours away from Mexico City.
During the 50s´ and 60s´ (the "Acapulco Golden Era") it was the
elite tourist destination for artists, models and jet setters from
Mexico and all over the world (e.g., Elvis Presley, Liz Taylor, the
Kennedys, etc.), but at the same time the place where many Mexican
families could enjoy a well-deserved vacation. This is the Acapulco we
want our beer's logo (and eventually the label) to reflect.
Having said that:
As for the graphic/image, we would love something able to purvey the
idea of “the ultimate relaxing time” at the beach, while at the
same time gives the idea of something refreshing. . We particularly
like the “Acapulco chair” (see examples attached), since it’s a
well-grounded icon that mentally refers to our beloved Acapulco's
name, it elicits this relaxing feeling and was built specifically for
hot weathers, but we are also open to other elements/objects/shapes
able to take your mind to the same relaxing and refreshing time at the
As for the feeling/look/spirit, we want something easy-going and
unpretentious, but classy. We love those vintage posters from the 50's
and 60´s, mainly for the light-and-shadowy effects of people and
But we definitely want something cheerfully colored. A "splash of
color" with the color preferences we stated: pink, light green,
orange, pastel blue and yellow/gold.
As for the typography, we are looking a vintage, chillin’,
tropical, classy one.
In sum, we are looking for a refreshing, relaxing vintage classy
logo! Come on and surprise us.
A few final notes:
-The logo should go well with amber/brown bottles. Background images
o texture to be used behind the focal point are welcome.
-The official name of the beer is Acapulco Golden Lager, but the word
¨Lager¨ is for copyright purposes only, so it should be incorporated
to the logo as a very small, secondary element.
-This is our best effort to provide guidance for what we imagine, but
please be creative and don’t hesitate to ask us whatever you need to
-We would like to involve the winner in future projects like the
label, packaging designs, etc.
-What we like in the Example Logo from Dumont Beach Brewery is
thelayout, not specially the cartoony feel.