Continued to submit designs and iterate. Was responsive to feedback!
He did an excellent job. Great design and very prompt with revisions.
I loved the finished product. The development process was extensive but easy due to great communication with DiaVeo. They listened well, took criticism and used it to make the best product we could imagine. I'm grateful for such a receptive and visionary designer
How meredith.whipple.callahan started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Potrero Press is a publishing imprint. It publishes books that are focused on sophisticated self-reflection/self-help. Potrero Press is named after Potrero Hill in San Francisco (historically called goat hill as goats used to graze on it). The 'mascot' of the press is therefore a goat. Because they climb to high heights while staying stable, goats symbolize spiritual ascent; they also reflect high ambitions, fearlessness, and abundance (yay for lots of books being published!).
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Love this one. Black silhouette on white background. Clever and not too straight forward,
The logo is for a publishing imprint and, therefore, will be printed in very small size (literally, the size of a thumbnail) on the backs of books. Given that the different covers could be any color, the colors of the logo should be neutral - potentially shades of grey, but more likely just black.
Would like to feature a goat on a hill (a silhouette of that?), but interested in seeing lots of options.