Wes Bush got their new logo design by running a design contest:
Design a powerful logo for an education company that wants to "shake things up" in their industry
Check out Wes Bush's Logo design contest…
We help SaaS Companies Build Products That Can Acquire, Convert, and Retain Customers on Autopilot. The give you context behind why the company was created, here's the preface for my book: History tells us that “how” you sell is just as important as “what” you sell. Just like BlockBuster couldn’t compete with Netflix for selling the same digital content, you need to decide “when” not “if” you’ll need to innovate on the way you sell. One of the main reasons I decided to write this book was because I witnessed first-hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario (aka the tech capital of Canada). In one cozy loft, there were over fifty hard workers plugging away on their laptops side-by-side on long plywood tables. Everyone was passionate about video. Inside this startup, it was common for everyone to use video to communicate with their family, friends, co-workers, customers, and even prospects. At this moment in history, this behavior was considered to be a bit weird but video was quickly becoming a thing for businesses across the world - it was an exciting time. As a result, smart investors wanted to pour money into video companies to accelerate their growth and capture part of this wave of demand. Since gaining access to capital wasn’t an issue for this B2B SaaS company, the team was “blessed” with the opportunity to put some serious marketing firepower into promoting its new video hosting technology to the masses. I was one of those marketers with such a rare opportunity to help the company grow. I spent a small fortune on countless acquisition channels. I was laser-focused on helping the business generate leads, but after some time spending what seemed like a “stupid amount of cash.” I started to look at how I was acquiring prospects and began asking myself some hard whys. Like... Why did I invest $300,000 promoting a whitepaper? Obviously, I knew the outcome was to generate leads to feed the hungry sales team, but why a whitepaper in the first place? We were just using the same old marketing playbook that everyone else was using. You know. Where you create content, put up landing pages to capture leads and then nurture those leads with automated emails until one day they convert to paying customers or unsubscribe. Sound familiar? It wasn’t until I helped launch a freemium product that soared to over 100,000 users in less than a year that I realized something was wrong with the old marketing playbook. By making it easy for people to experience the value of our product, we transformed our product into a powerful customer acquisition model. This one experience reinforced something I have long believed. Truly great software companies are built to be product-led. You don’t have to be a genius to come to this conclusion on your own. In our day-to-day lives, we expect to try products before we buy them. Whether you’re contemplating buying cologne or perfume, a new shirt, or even a pair of sunglasses - you want to try before you buy. Trying out a product is and always will be an essential part of the buying process. When it comes to software, consumers demand the same experience. Companies that embrace Product-Led Growth are simply aligning their business model with an undeniable consumer trend that is not going anywhere. As the SaaS industry evolves, I believe there will be two types of companies: Sales-Led Companies represent the old way of making a sale, which is complex, unnecessary, expensive, and all about telling you how the product will benefit you. These companies are primarily concerned with taking you from Point A to Point B in their sales cycle Product-Led Companies flip the traditional sales model on its head. Instead of helping buyers go through a long, drawn out sales cycle, they give the buyer the “keys” to their product. By doing so, the entire focus for the company revolves around helping the buyer upgrade their life so that it becomes a no-brainer for them to upgrade to a paid plan. Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. You need to let people try before they buy. Product-Led Growth is simply how you make this whole approach to doing business a reality. In order to sell to the modern buyer, you need to decide, are you going to be product-led or risk being disrupted?
Other color requirements
#F3CA07 is my action color While black and white are my primary and secondary colors. Here's a look at my current website for an idea of the look and feel: https://trafficiscurrency.com/
I'm a big fan of minimalistic designs. For this logo, I'd like it to be seen as an authority in my space.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Wes Bush collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
e-commerce brand with several online shops
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Provide engineered pulley lagging solutions that keep conveyors running for the mining industry. Logo is for Software to