The heavenly/angelic colors (light blue, clouds, golden halos and rays of sun)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
In addition to the good Energy, the wheels do double duty and catch the eye well (I had to look at it twice to get it)
I like the energy
This is ok, the only I chose it was because of the sky and cloud in there
The playful mix of a classic coat-of-arms with a beer symbol
Playful and anthropomorphic, but a bit too cartoon-y for my taste
An unexpected mix of Ninja and the cutlery - makes it memorable
animal logo but more subtle than a simple cartoon sheep
anthropomorphic logo but more subtle than a simple cartoon cow
Funky/Playful - The pink color choice has a good pop
Playful, the running elephant an unexpected but enjoyable element.
I'm not much of an artist so don't have a sketch, but the main theme that keeps coming to me is the "Angelic/Heavenly" theme (hence the color choices).
My main idea is a funky/playful combination of a brownie piece that's gone to heaven and grown wings and/or a halo. It can perhaps be anthropomorphic (or be easily modifiable to become a 'character'). An example of what I'm thinking of is the DuoLingo app with the bird (Duo).
I'm starting with the logo here but if I find a design that I really like and a good designer I work well with. The next steps would be expanding it into the app/website design and the various UX elements.
In addition to the anthropomorphism, Another 'nice-to-have' is the possiblity to convert the Logo into a currency symbol (Like $), so when users earn brownie points, they see this symbol next to the amount.