I don't have exact ideas of how I want the logo to look, but here are some things I'd like you to keep in mind.
Since simplicity is the main driving force with my tea company, I want the design to be simple too. But, I don't want it to be boring. I want it to be eye-catching, beautiful, and bold. More artistic than functional would really work for me.
Something you need to keep in mind is one way the logo will be used. I will have the logo printed on the glass infuser bottle so some kind of graphic or symbol needs to be a big part of the logo design. So when it's on the bottle, what you notice the most is the graphic/symbol, rather than the name of the company. I'd like a graphic/symbol that gives the feeling of what my company is about in regards to tea, simplicity, and health. I want it to be aesthetically pleasing so it serves as an artistic design for the bottle as well as branding for the company name. It would be nice to have the flexibility of being able to separate the graphic/symbol from the name of the company for certain circumstances. Like a little piece of art all on its own.
Since the name is Simply Modern Tea Company and I'm promoting letting go of traditions and finding a new modern way to drink tea that fits a busy lifestyle, I'd like the design to lean toward a modern design. But not a blocky or geometric modern design. I want it to be more fluid and feminine.
I’m very open to color options and I’m also open to having the boldness I’m looking for in the design come from the color. I’m curious to see how color can play a significant role in the logo design. But at the same time, I’m also open to subtle colors and the boldness coming from the design itself. Of course, whatever color it turns out to be, when it’s printed on the tea infuser bottle it will be done in black (or possibly white) so the logo will need to stand on its own regardless of color.