[updated 20161030] After reviewing the first submissions, we realized the need to change our design brief. We decided to improve our current logo instead of using a completely new one. Please use our current logo and develop your design: Make it more minimal, simple and a geometric icon style. The new logo should be easier recognizable. Please check this website for examples of logos which have become simpler over time (Starbucks, Pepsi, Shell, Ford, Nike, Mercedes, Google, Kodak, etc): http://www.hongkiat.com/blog/logo-evolution. The shape of the pepper and salt shaker should be similar the current one. For the color, please use the same red (#8C2525) as the main color. For the font, we are satisfied with our current font but interested in your ideas for better fonts.
[previous brief] Currently we are using the logo you see at the top of the webpage at http://www.peffer.de. See the attached files for different versions of our current logo.
Basically we are happy with the current logo but want something which is more simple and easy to understand. It should represent the service of our business.
We want to continue using some kind of pepper and salt shaker in the logo, because the company name 'Peffer un' Salz' is an old Germanic version of the words meaning 'Pepper and Salt'. Also we would like to continue using the color red in the logo.
The mood, tone, and characteristic of the brand logo that we want to see should be feminine, mother-like, friendly, and warm.