The key word and soul in our brand Vagabonds of Sweden™ is freedom. Therefore it is natural that our tagline is: freedom by choice. With our tagline, we want to communicate that when people see our brand or buy our products – they are buying a travel lifestyle and by so doing they choose freedom in their lives. So, while our slogan, a travel lifestyle, is communicating why we exist and what we sell – our tagline, freedom by choice, is simply stating that this is what you get – that special feeling of freedom when choosing travel to be a big part of your life.
We reach and influence people with a wish to break loose from society and adopt a travel lifestyle to explore the world – but also those who simly just want to get away from everthing, even if its just for a moment. A sort of community of people with a passion for travel, just like us.
Words that describe our brand:
Freedom, rebellious, sexy, playful, fashionable, fun, bohemian – it should attract both male and female travelers in the age of 16-29.
We want the trademark symbol ™ after our brand name Vagabonds of Sweden to signify that it is a brand.
Vagabonds of Sweden™
a travel lifestyle.
Our slogan signifies what we wanna sell. We want to inspire people to adopt and embrace a travel lifestyle and enjoy the freedom that comes with it. To travel more and incorporate travel into there lives in a way that travel does not simply become your vacation each year but rather a way of living. We want people to make travel a big part of their lives.
The dot at the end of lifestyle in our slogan is important. We like this and found inspiration from Nike: Just do It. and Apple: Think Different. The dot itself shouldn’t be to small, it should be clear and visible – but not to big.
If possible, we would very much love to see the final logo also without the slogan and perhaps be able to choose from having the logo with the slogan as well as without it – so that we can market the logo in both ways, both online and on t-shirts for example.
Our tagline is: freedom by choice.
Just like Nike: Just do it. or Apple: Think different.
But we will use the tagline in other forms of marketing, so it should not be a part of the logo itself.
freedom by choice – the reason we both like this tagline is because it describes the most essential of any travel. You get freedom when you travel and you can choose freedom if you really want it. An escape from the life as it is to something else where you are sort of free to do whatever you want with your time. People who travel the world they choose consciously to have more freedom in their lives as opposed to simply work and pay your bills year in and year out.
We are open to the exploration of colors that fit together with our brand voice that we have communicated.
The logo should reflect our brands unique values and services. It should appeal to our audience (16-29). We are mainly marketing to budget backpackers and vagabonds just like us – but we also want to capture the eye of luxury travelers.
But we would also like to be able to market our logotype in black and white. So it should be a logotype that goes well both with color and black and white.
Style and font:
We are open to hidden meanings in our logo – such as FedEx (the arrow) and Amazon (the arrow) – perhaps something that communicates travel and freedom or maybe some of the other words we use to describe our brand.
Our website/travel blog http://www.vagabondsofsweden.com is not finished yet but we are working on it. The layout on our website is only temporary and we are not sure we will use these colors afterwards. It all depends on what kind of logo is best for us and the colors in this logo.
Fredrik and Sofia
VAGABONDS OF SWEDEN