guy e needed a new logo design and created a contest on 99designs.
A winner was selected from 301 designs submitted by 45 freelance designers.
Grind & Be Kind
GOAL:
• We are looking to develop a logo for a specialty coffee blog that is modern, neat and fun.
ABOUT:
• 'Grind & Be Kind' is a specialty coffee blog created by two friends to share their coffee experiences and recommendations from around the world.
• One of the main ideas is to make specialty coffee more approachable for everyone.
• The blog will feature cafe reviews, interviews with coffee roasters & baristas, city maps of the best coffee places and resources on different coffee brewing methods.
STYLE:
• Modern
• Clean
• Fun
- The whole brand should have a warm impact, since we would like to share our passion for coffee and make it approachable for coffee lovers with different levels of knowledge.
- We plan to do interviews with people and want to create a cozy, "sitting on a couch" feeling. Warmth doesn't need to be displayed through colour. Just because it's all about coffee, the logo doesn't have to be brown, but it may be.
- The "and" could be written fully or getting replaced through an & or a +. We would like to have at least 2 logo versions. First with the fully written name of the blog and second as an icon. This could be a form with the beginning letter inside (GABK, G&BK or G+BK, small letters possible too).
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