Design a modern beer logo for the Southeast Asian market

Food & Drink

We are developing a new beer for Southeast Asia. The name Pango is short for Pangolin, a rare animal native to the region. Pangolin is derived from a Malay word which means "to roll up", which is what the animal does when they are in danger. The rolled up animal is highly recognizable. The animal needs to be included in the logo in some form. The logo will be on a beer label, hence the name needs to attract attention at first sight on a shelf. Our target consumers are 25-35 yo men and women. They like to meet up with friends at a bar or festivals and drink a beer occasionally. They would drink Heineken or Carlsberg, but don't recognizable them in the logo. It is too general and similar to any other beer. They prefer something modern and vibrant.

One idea was to integrate the rolled up pangolin as the "O" in Pango

Every design category has flexible pricing for all budgets. Logo design starts at $299.