Design a modern beer logo for the Southeast Asian market
Harryvuylsteke needed a new logo design and created a contest on 99designs.
A winner was selected from 99 designs submitted by 17 freelance designers.
Some of the designers who made it happen
How Harryvuylsteke started their logo design journey
Who are you known as?
Pango
Tell us a bit about who you are and the people you reach
We are developing a new beer for Southeast Asia. The name Pango is short for Pangolin, a rare animal native to the region.
Pangolin is derived from a Malay word which means "to roll up", which is what the animal does when they are in danger. The rolled up animal is highly recognizable.
The animal needs to be included in the logo in some form.
The logo will be on a beer label, hence the name needs to attract attention at first sight on a shelf.
Our target consumers are 25-35 yo men and women. They like to meet up with friends at a bar or festivals and drink a beer occasionally. They would drink Heineken or Carlsberg, but don't recognizable them in the logo. It is too general and similar to any other beer. They prefer something modern and vibrant.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
One idea was to integrate the rolled up pangolin as the "O" in Pango
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