The product will be a daily agenda planner. The logo will go on the front of the planner. My target audience is young people, both professionals and students, who will use handwritten planners despite the ease of computer calendars. Keep in mind that I will use this logo for other items in the future, so the logo has to be able to go on multiple products. See the logos I've liked below for inspiration. I've even uploaded some I found particularly good; everything after the first monkey is something that I uploaded.
This logo will go on the front of a paperback planner/ agenda (8.3 x 11). The main logo will be placed in one of three areas: 1.) it will begin from the bottom and protrude upwards, 2.) it will begin from the left and protrude right and/or upwards, 3.) it will be situated in the upper center. Placement will depend on what you come up with for the logo. Here are my thoughts on what I want:
- I want to capture the essence of what the thinking man symbolizes: the unexamined life is not worth living, we need to contemplate our choices, thinking is powerful, the power of the mind to overcome obstacles, the power of reason and logic, etc.
- I want to get a the old-meets-modern-era-feeling going. A fusion between old and new. A logo of the thinking man (or monkey, that seems to be popular today) with some modern equipment on his head, for example. (This is just an example.) Ancient society in modern society. A lightbulb with some sort of twist. Streaks of color.
- I want a minimalist approach to the design. Think bright/ contrasting colors, boldness, simplicity. The logo needs to be hip with young people.
- As you can see, I’m aiming for a sort of philosophical, sophisticated, and modern feel.
- When people see the logo, I want it to invoke feelings of thinking, shrewdness, and intellect.
UPDATE: When I say sophisticated, I mean exactly that. I do not care for simplistic logos, logos that are too "geometric," or logos that lack "boldness." In other words, the logo needs to be hip, not "childish," (by childish I mean a logo that does not look like it is from a kids TV show), and minimalist (by this I mean that the logo only has a few working parts to it, but it still says a lot). Again, you do not need to design a monkey logo. The logo just needs to embody "intellectualness." Pens are intellectual. Books are intellectual. Equations are intellectual. Creativity is intellectual. A clock is intellectual.
The main thing I am looking for is a twist on something classical. You could design a musical score, for example, but instead of using musical notes, you could use strokes of different colors with varying sizes to symbolize it. (This is just an example.)
If you can design some abstract concoction of strokes that embodies creativity, that would be acceptable as well. See the "Reality Coding" logo for what I mean by this.
UPDATE: After seeing some initial designs, I do care about the color now. Avoid lighter/ softer colors. Use darker/bolder colors.