| THE CONCEPT |
GENOS is an innovative concept in fast food in the UK, as it offers fresh pasta to its customers within minutes of placing an order.
An Authentic Italian Pasta made with fresh Italian ingredients, ready in 4 minutes to eat in or takeaway. A real Italian experience every time you walk in. It’s like Subway but for Pasta.
Customers can eat on site in the Italian-themed branch, or take the food away in branded containers.
There are two big differences between our concept and the competitors:
1) We are two Italian friends, grew up together in a small village in the South of Italy with the passion of pasta and always with the dream to create a concept that can export the Pasta not only like a casual dinner but as a fast and good product to eat in a work break or study break or even when you are walking in the city as a tourist. Obviously we will be Authentic Italians selling an Authentic Italian product.
2) The most common selling proposals in London from our competitors is to guide the customers step by step: When you walk in, you will have a step 1 where you choose you shape of pasta. Step 2 where you choose your sauce and then a step 3 where you can add a topping like a cheese or meat. And this is Not how authentic pasta should be.
We will match the right shape of pasta with our authentic Italian sauce, which will make it an extremely easy experience for the customers and will give a real Italian experience in 4 minutes.
| THE MEN BEHIND THE CONCEPT |
We are two Italians friend who know each other since our childhood.
We went to school together at the age of 11 and since then we have been together throughout many adventures.
One day, we were in Rome, eating lunch and thinking about a business to start in the UK, and our attention was captured by a restaurant that was making pasta in 4 minutes, freshly made.
We thought “this can be awesome the UK” and then, here we are…
| VISION |
Easy: build up a chain and become “The King of Pasta”.
| GOAL OF THE CONTEST |
We are looking to grow and have a brand that communicates to our audience that we have a passion in serving the best traditional Italian pasta in the world.
We need a memorable logo that can be recognized as the most famous chain like McDonalds, Subway, PretAManger, CocoDiMama, KFC...
We are looking for someone that want to embrace this challenge.
The logo should be a word mark or a word with symbol, it-s all in your creativity.
We want a clear and impact design, instantly recognizable.
Brand "GENOS" must be read in 1 second.
To describe our brand we can use the few words: 100% italian / traditional / fresh / healthy / organic
We are looking to find a designer that want to embrace this challenge and build an on-going relationship with, as we have additional designs outside the current contest.
Be part of our dream!