The Mulberry Green Fund is operated by Adapt Cocoon Equity LLP which in turn is part of Cocoon Networks. It is therefore important that Mulberry Green Fund has its own identity whilst simultaneously reflects the Cocoon Networks and Adapt Cocoon Equity designs (both logotypes attached). Our wish is therefore to more or less keep the basic shape of the Cocoon 'butterfly' and for the designer to work with the texture, colours and 'star' shapes on the butterfly to give the Mulberry Green Fund logotype its own identity.
The name of the fund ‘Mulberry Green Fund’ should be a part of the logotype and there is therefore lots of scope for designers to work with fonts and layouts to give the Mulberry Green logo and identity.
The key things is that the logotype has the dual purpose of appealing to both technology entrepreneurs as well as potential investors. The logotype needs to communicate the green aspirations of the fund as well as technology and innovation.
Keywords for the look and feel of the design include; growth, solidity, contemporary yet traditional and suitable for both UK and Chinese market, international, technology, innovation, reliable, professional, responsible.