Snaidjer's creative thinking and ideas "beyond the brief" led us to the perfect logo for our southwestern lifestyle shop. A pleasure to work with, responsive and helpful, his design has inspired our own creative process for the next steps on our brand journey. Highly recommend!
How Adam @ Pengala started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a state-of-the-art software learning platform that enables students to "Learn smarter and succeed". We partner with experts (ie, Math, Sciences, etc) to add their content to our platform. Students can study anyplace, anytime, as well as interact with a vibrant learning community.
Our Mission is to "Change the way India learns." Where students learn and succeed whether they have access to good classrooms or not. Where there are master teachers for every student. Where students develop strong conceptual understanding and not just rote learning. Where students get exam success through smarter learning, and not assumed shortcuts.
Founded by senior Microsoft execs from Redmond and Bangalore, and backed by four years of research and development, we will be a brand that is visible to 500m users in the next two years. We have a national press launch in India coming up in two months and we need to get our brand identity right very fast. The logo is the first aspect but we will want to quickly follow it up with stationery, brand identity, and websites hopefully from the same designer. We are based in Seattle and Bangalore.
How do you want the layout of your logo to look?
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
What colors do you want to see in your design?
Simple, friendly, happy colors. Maybe primary colors for the simplicity. (We will be using our logo in places where we don’t have control on the background color – so would like an inverse to be developed once we select the final logo)