World Inside Out, Inc creates products and services to promote cultural understanding between individuals and nations, scale citizen diplomacy, economic development through travel and hospitality industry.
World Inside Out believes that authentic travel/experiential travel leads to personal transformation for a traveler. By empowering a traveler to travel more often, she can scale the transformation among other people. The change is powerful in effecting not only the traveler, but the community around her. The traveler can spread the good and promotes understanding through sharing stories and keeping a travel mindset.
Therefore, World Inside Out seeks to make travel accessible for everyone to scale traveler mindset in a fun and engaging way.
The World Inside Out brand
The brand stands for the company’s main value of: experiencing world to the fullest, and sharing the joy of this experience with others.
The branding shows the value as a slogan or the corporate logo in various forms in marketing material. The corporate logo may be hidden in Travtribe logo or the store’s logo.
World Inside Out name
The name World Inside Out stands for multiple beliefs of company:
Travel turns the world of the traveler inside-out : revelation
Only by going inside, you can understand the world outside. And, travel helps with that.
Understand the world better, by traveling.
World Inside Out: Authentic travel, experiential travel, travel to explore
When traveling, one should see the local hidden gems. Turn the world inside out. Don’t be satisfied with the fake touristy attractions, look for what’s inside: the culture, the people, the traditions, the language, the adventures, the fears, the real good stuff.
See the world inside out. See it first, then turn it inside out for your fellow travelers.
The target market:
Authentic travelers, cultural travelers, experiential travelers.
These type of travelers see the world inside out, then they turn the world inside out through sharing their inspiring stories.