Thunderbird Preparatory Academy is a new Charter School in the State of North Carolina USA.
We are competitive with other charter schools in NC and are reviewed by the State in order to operate.
When we unveiled our FB page and our current logo we it was commented on for a lack of originality, and the strange appearance of a bird. When we look at other charter school logos ( http://tinyurl.com/n759txv ) we see a total lack of originality, design quality and distinction that will make the school brand stand out and be remembered.
One charter school, on first impression, needs to stand out from the rest. We are building a school for the community that will last the test of time, and build the next generation of leaders. We are more not simply providing a desk, a teacher and following a state approved curriculum. We are a "leadership" academy. And focus on what children do "right", and not what many schools today which is focus on "correcting" what children do wrong.
We just received our charter from the state and wish to re-brand the school logo as we go back out into the community and hold community meetings to inform families of what, when, where and why about Thunderbird Preparatory Academy.
We are differentiated as a "Leadership Academy". We will be publicizing the new charter school through Facebook, our website, and Twitter, local news media, local new papers, movie theatre onscreen advertising over the next year with a plan to open in August of 2014. As notes previously, there are other charter school serving our surrounding areas; so we need a brand logo that conveys to the community that we are a step above the other schools, and that our focus is in delivering a "leadership" approach to learning.