The company I work for is Straightaway Health Careers (http://www.straightawayhealth.com). We are a tech startup that currently sells one product: CNA Edge.
About CNA Edge:
Perennial staff shortages make the role of the Certified Nursing Assistant (CNA) one of the most in-demand healthcare positions in the United States. But with CNA turnover rates often exceeding 50%, the skilled nursing (nursing home) industry needs to take a new approach to recruit, train, and retain CNAs. Enter CNA Edge, a groundbreaking suite of recruitment, learning, and support tools specifically designed to help skilled nursing employers reduce their CNA turnover. CNA Edge has three components: PREP, TRAINING, and SUPPORT.
CNA Edge: PREP is a tool that accurately depicts the role of a CNA , the scope of their responsibilities, and the impact they can have, in order to attract candidates with the right expectations through social media channels;
CNA Edge: TRAINING is a digital course that prepares CNAs for both the state test and the job. It is immersive and includes: interviews with real staff, simulations, quizzes, engaging videos, and uniquely, an entire movie of what to expect as a CNA;
the CNA Edge: SUPPORT suite provides employers with tools to retain newly-minted CNAs during their first 90 days; the tools include a text message-based survey tool to gauge new CNAs’ job satisfaction and a leadership training course for nurse supervisors who manage CNAs.
You can view our product trailer here: https://www.clearslide.com/view/mai…RB9WTrQRV5
With our existing Straightaway branding in mind, we'd like to have a logo specifically designed for the product, CNA Edge. It should include the following:
- Some incorporation of Straightaway's colors/existing branding
- The text "CNA Edge"
- Healthcare/education logo themes/feelings
This logo should be standalone -- it shouldn't need any accompanying Straightaway branding support it, but it needs to mesh well with what we already have.
Feel free to reach out to me for any clarification or if you have any questions.