We want the logo to be warm, and friendly, but also simple and modern. Not too corporate, and not too childish. We also like negative space in general. We've been having trouble with designers being too literal with the logo when ppl are mixing the words 'learner' and 'lab'. There's been a lot of graduation caps + beakers/chemicals.
Growth/building - learner growing their knowledge
Feedback - using data to change their information presented
Personalization - customized content for the user based on data
that 'ah-ha' moment - when you learn that last piece of information that clicks
Engagement - ensuring we engage with the learner so they continue to learn
What industry do you think your business is most related to?