The Runner will be a new restaurant in the Clinton Hill neighborhood of Brooklyn. The inspiration is a poem by Walt Whitman, entitled The Runner. The Runner is a symbolic piece for the industrial revolution which was part of Whitman's most famous work, Leaves of Grass. Walt Whitman lived in brooklyn for 28 years and
actually lived in Clinton Hill for one year and in that one year he wrote his most famous collection of poems, Leaves of Grass (The Runner is a poem in that collection). Whitman saw clinton hill as a place to stay/escape from the hustle and bustle of New York City to relax.
***Come up with a logo that embodies all that^***
Logo should be Walt Whitman, Brooklyn, very specific. You have to understand Brooklyn or you'll come up with something really cheesy.
Not too corporate or commercial looking, otherwise it's a big turn off.
The above is the requirement of my boss for this logo. I'm also adding a few links and quotes below to help direct you a bit, but please stick to the words above for guidance.
Quote about Brooklyn:
"It's cool here; you can express yourself however you want" — open a gallery, start a community garden, paint a mural on an old factory wall. It's a very hip, very self-contained world that one needn't leave to find a meal or concert or gallery or anything, except an airport.
So, the runner is using the advanced technique shows that he is not only a strong runner, but he is knowledgeable about his skill. The runner's skill and knowledge goes along with advancement. For example, as the Industrial Revolution hit, workers had to become more skilled at their jobs, or they may be replaced with machines. This is a great advancement in the skill of workers that happened in the poet’s birthplace because of the advancement in technology just as the runner depicts.
Several themes run through the poetry of Walt Whitman, which are illuminated through the use of imagery.
Walt Whitman is most well known for his work Leaves of Grass, published originally in 1855, and was known as a poet with a unique voice, style, and use of subject matter. Whitman’s vivid use of imagery within his poems develops the themes of parts working together to create an entity of beauty, movement, and power.
If need be, you may want to do further research on the heart/soul of Brooklyn and on Walt Whitman/Leaves of Grass/The Runner and Clinton Hill to really hone in on the ideal design for this logo.