The words should be the biggest part, people need to clearly see "WholeTraveler Transportation Behavior Study", with then an added design before or around or after the words. This logo will be the banner at the top of a page. We are a national research institution, so we need it to look official, professional and academic.
Things to consider:
- We are running a survey, this logo will be on the top of all of the pages of the survey.
- The survey is to do research on how people make transportation decisions (e.g., to get to work or to the store, do you walk, bike, drive, take the bus, take the subway, take uber)
- Our research is looking at all of the different transportation mode patterns a person uses throughout the day. It is more holistic than other surveys / studies, that look at only one (e.g. only driving patterns)
- Wek are focusing on actual people and what they decide to do, not just someone's idea about what people actually do (so more real world)
- We look at the interconnection between people, their families, and how they move around together
- We look both how peopel move throughout the day, and also throughout their lifetime
- Technological innovations (electric vehicles)