To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
* Our current logo does not convey the identity we want to convey
* The font used is very outdated and doesn’t seem innovative
* The “sphere” is too “sharp” and I don’t like the shape of the V in the middle.
*While we want to show a “rainbow” in our logo, the current color shades used seem outdated
Thoughts on New Logo (See attached file as a guide to these notes)
*Font should be sharp, techy, and look good without the sphere. The font would also be featured in marketing material for headlines
*The sphere should reflect the notes from our brand vision meeting:
*We aspire to be more playful
*We are conventional and aspire to be slightly more rebellious
*We want to sit on the fence of a friend and authoritative
*We want our tone to be friendly while showing we are experts in our space
*We’re young and innovative
*We want to keep the sphere, but would like to see renderings that make slight changes such as adding more curves, updating the colors and potentially connecting the different colors so that the “V” in the middle appears to be a cut out vs it’s own design element (See the black and white V on the logo ideas on the attached file)
*The sphere should remain multi-colored
*Logo should look good multicolored as well as monochromatic as we use a lot of flat white logos in our marketing material.
Also attached is a screenshot of the new website we're launching in October to give you an idea of the style we're going for.