PLEASE READ THE MESSAGES TO ALL DESIGNERS. WE HAVE MODIFIED THE ORIGINAL BRIEF.
Craftwork Cocktails is an offshoot brand of our main company, Craftwork Spirits. We have a pop-up cocktail bar at festivals and events that features our brands of high quality, artisanal craft distilled spirits and mixers (tonic water and bloody mary mix).
Our business focuses on craft distilleries and products made by people who are passionate about making great tasting beverages using the best ingredients with care and a dedication to achieving excellence.
We want our Craftwork Cocktails logo to be complimentary to our Craftwork Spirits logo so that it is visible that we are connected, but that we are featuring cocktails.
Our concept has been to replace the Glencairn whisky glass in our current logo with a stylized cocktail glass (coupe, martini, tumbler, highball, etc.) and a garnish (cherry, olive, umbrella, etc.) and to change the font and colour scheme to be more fun and vibrant.
I have included some experimental mock-up samples done quickly to illustrate the ideas but we are reasonable open to new concepts that are consistent with the theme of our brand - so creativity is appreciated!
I have included our logo and some pictures of classic cocktails in different types of cocktails glasses, as well as some sketches/line drawing of cocktails.
We think the splash and colour in the glass of our current logo gives a nice contrast and grabs the eye. It works on white equally as well as on black or dark backgrounds and so it versatile for use in print, the web and social media.