ApothecareRx is a concierge-service pharmacy that provides pharmacy care to outpatients, employer groups, home bound/home health, hospice, and people looking for more of a relationship with their pharmacist. We work directly with our clients and patients to deliver the care they need - we aren't interested in simply delivering prescriptions.
What we are is best defined by what we aren't.
We are not a retail chain store with a pharmacy window in the back and a impersonal, drive-through window outside. We are not a managed insurance company with a pharmacy division designed to capture market share. We aren't retail. And we aren't corporate.
Our business is simple. We help people get better.
Note about target audience. We deliver care in two ways. We have clients with a large patient groups. We work directly with these handpicked clients to help them deliver best-in-class pharmacy care to their patients.
In addition, we work with individual patients that are looking for more than the typical corporate mail-delivery service from their large insurance provider. They want something better and have the income to pay a little more for that concierge service. In particular, scheduled delivery on their terms that accommodates their busy lifestyle.
There is no age demographic. The brand needs to appeal widely across age brackets.