justin dO got their new logo design by running a design contest:
Design a logo for the new OFFROADING/ADVENTURE branch of an established automotive company
Check out justin dO's Logo design contest…
GrimmSpeed is a prominent brand in the automotive sport compact aftermarket looking to branch off into the light off-road segment. We would like to create a logo that references our current brand but also gives a name to the new product line we are creating. That name will be "Trails" and the logo will need to speak to people who are interested in the outdoors, hiking, overland, camping, and off-road lifestyle. Our target market is between 25-45 years old. We are trying to stay away from the stereotypical tree/mountain logo and want to stay more in the explore and adventure lane. Also not super fond of acronym usage like "TBG", or other abbreviations.
Other color requirements
#d61f28 is our current branded color. Some ideas accenting that color would be nice to see. But keeping it mostly neutral would work as well.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
justin dO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Teknique's initial design was eye-catching and different to all others in the competition. They took feedback well, made suggested changes quickly and continued to dialogue with me in making the design work better. The end result was a logo that matched the brief and will look great for years to come
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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