Very quick with designs and very patient with changes.
- Iris Design
We just liked the design more then the other designers. Nothing more to say...personal opinion.
How ClaireFitz started their logo design journey
Who are you known as?
Wake & Wink
Tell us a bit about who you are and the people you reach
At Wake & Wink, we believe you should never have to settle for a subpar energy solution. That’s why we created our Wake & Wink Energy Capsules. Each Wake & Wink capsule is filled with a carefully curated combination of six natural ingredients, including caffeine to stimulate you, l-theanine to keep the jitters away, and B vitamins to boost your memory. Two capsules taken in the morning are all you need for an efficient, effective, and smooth energy boost that keeps you going all day. From our natural ingredients to our reasonable price point, everything about Wake & Wink Energy Capsules is easy to swallow.
Learn more about our company and consumer in the attached brief.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Create a versatile, telegraphic logo for Wake & Wink that clearly communicates our brand’s product and positioning
Wake & Wink provides natural energy and is a trustworthy, efficient brand
While Wake & Wink takes energy seriously, we do have a fun, playful streak in our personality
Consider Incorporating some green to cue our natural quality, although this is not mandatory.
Open to including additional colors for fun/playful vibe
Limit colors used to 1-3. Color should not be overwhelming. Logo should also work in 1 color if needed.
Consider incorporating imagery cuing energy and fun into logo
For example, have an energy symbol like a lightning bolt in the word “Wake,” and perhaps a winking eye in the “Wink”
Above example is for inspiration, and is not mandatory. Open to seeing other ideas/interpretations
Should feel slightly premium, yet approachable for the aspiring consumer.
Less is more. A simple logo is better than a busier one.
Open to logo interpretations using either “Wake & Wink” or “Wake and Wink”
Please read the attached document for a more detailed project overview