Scheller Teacher Education Program is our lab name and STEP is the acronym. We don't necessary need to incorporate 'STEP' the acronym into the logo but the full name should be included. It'd be great to be able to use the turtle themed logo independently of the program name for when we need a square icon instead of a rectangular logo.
Our old logo is attached, which makes use circuit board design.
Audiences: Students at the institute who might want to participate in our training program. Partners in the industry who are also into educational technology. Other programs on campus who are also into educational technology.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Purples: Imagination, spirituality, royalty and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have two more associated groups that will also need logos after this logo design/selection is complete. Ideally the three logos will share similar style and/or colors. A quote from our lab director is: "I want to have some sense of what we do when we see the logo." Some other keywords about our lab: Education, creative, playful, technology, innovative