pauYN got their new logo design by running a design contest:
Design a logo for a local, fifth generation family business in the East End of London (quick turnaround!)
Check out pauYN's Logo design contest…
One door shuts, another one opens
Who are we? We are a fifth generation family business, that has been located in the East End of London since 1870, mainly selling bags (paper / plastic / cotton totes) as well as market sundries such as scales, labels and tags. Our website has more information too, www.gardnersbags.com Our Values - Being rooted and established in the local area as one of the East End’s oldest family businesses: we were established in 1870 and have continued trading for five generations. - Helping to support small, local businesses – we helped establish (along with a community organiser and fellow local traders) the ‘East End Trades Guild’ (https://eastendtradesguild.org.uk/ ) in 2012, which is a union of businesses that support each other on key issues such as rapidly rising rents and rates in the area as well as forming stronger bonds between us. - Developing strong relationships with our customers, many of whom have traded with us for decades and are friends – Gardners is more of a vocation than a profit driven business. Target Audience: We predominantly sell to small businesses in the East End, but also to artists / creatives (often stickers / labels / candy striped bags), sole traders and individuals for parties and events (e.g. recently a customer came to buy bags to use in a celebration for Eid on 12/05/2021). How do we want our brand to be seen? We want to be seen as what we are: a family business rooted in the local community; driven more by social value than alternative corporate / profit motives. Useful links: - ‘The Gentle Author’ whose popular blog tells stories about Spitalfields gives a good feel for the business https://spitalfieldslife.com/2019/08/25/paul-gardner-paper-bag-seller-x/ . - Some of our customers include the Greengrocer ‘Leila’s Shop’ https://www.instagram.com/leilas_shop/?hl=en as well as the famous ‘Beigel Bake’ on Brick Lane https://en.wikipedia.org/wiki/Beigel_Bake **Please note that we have a tight deadline and we will need the winner to upload the winning files within 48 hours of being awarded**
Other color requirements
Text in gold / yellow and background green - these have been our colours since the business began and we'd like to keep them
I’m interested in wordmark, emblem and combination logos. - Idea of multi-generational / five generations family run business - Please include our founding date in the design: ‘Est. 1870’ - Ticket shield shape (see mood board below) - Label / tag shape (see mood board below) - Paper bags / candy striped bags - ‘Market sundriesman’ (would want this included somewhere in the design) Colours: typically have a green background with gold / yellow text (see mood board of the shop front) / has been incorporated since the business started. **Please note that we have a tight deadline and we will need the winner to upload the winning files within 48 hours of being awarded**
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
pauYN collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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