The 3 founding Director have worked for hotels in Australia, New Zealand and Europe for some 20 plus years - so we would like to portray experience.
Main competitors are Zen Rooms, Magnusson, Best Western, Quest Hotels, Choice Hotels Australia.
What sets us apart from our competitors?
Hotel Partners Onboardings: The services provided by large chains can be expensive and given their size, follow up
with hotel clients can be scarce. Arca Hotels will provide and lite to full management options to hotel partners. We
aim to work closely with hotel partners and provide them with non-onerous and inexpensive brand standards as well
as signage. Hotel clients will have access to procurement incentives and also outsourcing services and / or support to
help manage the most complex (yet most important) areas of a hotel business (Procurement, Marketing, Sales,
Distribution and Revenue Management).
Consumers: Consumers will have access to a network of independent hotels who conform to the same brand
standards, values and vision. Consumers will be offered the followings as a standard across the Arca Hotels network:
quality white linen, good pillows, free wifi, good pressure shower, ability to connect personal streaming devices to
the hotel TV, good air conditioning, breakfast options within or close by hotel.
Brand personality: Friendly, cooperative, quirky, innovative, calm, humble, attention-to-detail, meticulous, convenient, honest, warm, comforting, reassuring,
The logo will need to be used in a variety of digital and offline environments, so needs to be strong, eyecatching and stand out in busy environments. It will be used in embroidery (uniforms), signage (lightbox signage) as well as printed materials and digital uses.
I have attached a concept originally designed by one of the directors. It is not what we're after but shows a rough style. We believe the design is too "thin" and won't represent well over signage and embroidery. It looks a amateur - which is why we're coming to you for designs. Don't feel you need to develop / incorporate this into your design - but we thought we'd share it to show where our heads originally were. I've also attached a suggested colour palette - but we're open to suggestions from designers.