Logo style should be clean, modern, memorable and instantly recognizable. Logo should feel like a highly trusted, modern, upscale brand targeting to research, plan, and book your vacation with. Looking for a good combination of youth and maturity, targeting the 25-40 yr old age group.
Prefer to stay away from hokey beach settings, though beach elements can be used if done tastefully.
'FloridaPanhandle.com' can also be broken up in to two words, 'Florida Panhandle' with '.com' trailing or omitted if necessary.
Also okay exploring 'FP' as the primary typography with 'FloridaPanhandle.com' appearing somewhere smaller or not at all.
We like the idea of a brand mark or a badge style logo, but open to other ideas too.
Important that the logo can be used in both ‘small’ and ‘large’ formats (readability, legibility, etc.).
Please view attached logo files as references for some styles we generally like, but feel free to surprise us with something great too!
Be sure to check Negative Examples at the bottom of the attached document for examples of logo styles we do not like.