Great design idea and multiple variations until we got it right.
How longzhuying23 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a company based in Beijing, China with the vision to provide a healthier lifestyle. We'll do so through opening a chain of innovative, "smart" restaurants that aim to provide meals & drinks with balanced nutrition to different types of customers (flexible options based on required nutritional input for different BMI index, age, health condition etc.). This is especially beneficial for customers who are overweight and those who have diabetes / high blood pressure. The logo will be used for the restaurant and may be future packaged healthy snacks.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
For this logo, we are looking for a design that can embody the concept of 7 essential nutrients that need to achieve a good balance in people's diets: carbohydrates, proteins, fats, dietary fiber, minerals, vitamins, and water. In particular, if possible, we'd like the 7 nutrients to be represented in the following 3 groups: 1) protein, fats and carbohydrates - an imbalance of these 3 will result in hunger 2) vitamins, minerals and dietary fiber - an imbalance of which will result in discomfort 3) water. The logo does not need to spell out each nutrient's name and designers please feel free to represent the concepts in a very abstract way.