KENWOOD | Connect
Bringing System Owners and Solution Providers Together.
Kenwood Connect is a new, innovative business/program launched by global communications giant JVCKENWOOD. The division enhances radio hardware/software, and partners with other solutions providers to deliver specific solutions to solve specific problems. The Connect team design innovative solutions for vertical markets such as hospitality, transportation, public safety, security, healthcare, etc.
Attached are some examples of other KENWOOD sub category brands including KENWOOD KAIROS and KENWOOD Viking for reference but PLEASE keep an open mind when designing concepts for the Connect logo. Would like to see a combination of CAPS and no caps font.
The choice of the name ‘Connect’ for the program was made because it connects developers to the resources they need, providers to the solutions they want, and the primary purpose of most applications developed is to connect to radio systems. Disconnected letter segments (E’s missing part or all of a back, N’s without one of the legs, etc.) contradict that message.
The line with the circle partially surrounding the dot was meant to represent a ball and socket connection (https://www.merriam-webster.com/dic…et%20joint) or, for example, the connection between train cars. It’s not an absolute requirement to use it, but showing connection of some sort is a requirement.
We want to project solid, stable, simple to the customers seeking solutions and to the developers as refers to the support programming interfaces they’ll receive.
The word ‘connect’ must be clearly readable after any distortion of the letters
We would like to see a variation of the existing KENWOOD logo to be the left of the new Connect logo. KENWOOD is the category brand and Connect is the sub-category brand. I have attached the brand guidelines. These guidelines must be strictly adhered to. I have also attached an image of the copy that will be on the new KENWOOD Connect website. If you are to use color please use the KENWOOD red values #DB2C3C.
There are some design elements that are overused or too close to other ‘connect’ related trademarks when doing a search of the USPTO trademark database. None of the following are going to be acceptable:
• Connected capital N’s either sharing a leg or overlapping. Connected lower case N’s might conceivably be okay, but none of the concepts that used them were readable and/or stood out
• Any design where the C is surrounding the ‘O’
• Red bullseyes in the C’s or O sized such that they look like targets.
• The tail of the C connecting to the O in an infinity sign or ‘hook on its side’ style
• Ball and stick style ‘network diagrams’ where multiple dots are connected in series or to a hub
• Puzzle pieces
• People holding hands
• Infinity signs
• Anything looking like the Comcast ‘red circle’ logo
• Anything with a tapering red arc/swoop/swish